Mega Goes for CPS Direct

Share this content:
French software maker Mega International has appointed CPS Direct as its first U.S. agency to handle an estimated $500,000 account.


The account was won through a referral from an old CPS client, said Mark Bell, senior vice president for marketing services at CPS Direct, Woburn, MA.


"The mandate is to build and generate demand for the company and their services," Bell said. "Obviously, we have to drive sales for the company. Our primary task is customer acquisition."


Mega creates software that allows large corporations to integrate complex inhouse systems and e-commerce applications based on the desired business processes.


For instance, the Mega Suite offers a database modeling environment that allows for collaboration among large teams, helping to move work faster on business-to-business projects.


U.S. clients of Mega include Lockheed Martin, Lucent Technologies, Southwestern Bell and Pacific Bell.


CPS will target senior information technology executives, particularly chief technology officers, with tactics such as direct mail, e-mail, online newsletter sponsorships and Web landing pages.


"Right now, it's probably a balance" between traditional direct and interactive marketing, Bell said.


The Mega win comes on the heels of new business gained by CPS from Vermont financial institution Merchants Bank. CPS, a 110-person agency, also has clients such as Dell Computer, Hyperion and The Home Service Store. Billings last year were $79 million.


But since Mega is not based in the United States, CPS will have to work to create brand awareness. Bell saw a few challenges.


"I think it's twofold," he said. "One, they're an unknown company in this country, and [next] it's generally a new niche. They design more specialized software.


"So, the challenge for us is to convey a new solution to the marketplace," he said. "It's a new name and a new solution."


The creative message in CPS' marketing communications will address those issues.


"The message really is: 'Improve your business efficiency by increasing the efficiency of your IT efforts,' " Bell said.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here