Media vet Rutman handling Ad Council media

Share this content:

The Ad Council retained Charlie Rutman, through his consulting firm End Zone Communications, to direct its media department, effective January 4. He is working to secure donated media support for the organization's campaigns and will report to Ad Council president and CEO Peggy Conlon.

Rutman is managing media efforts in all channels for the nonprofit. The media used in Ad Council campaigns is donated. Last year, contributed time and space was valued at $1.8 billion.

He will also work with the Ad Council's regional managing directors to increase the organization's local presence in the top 50 media markets.

"The goal is to treat this with the same kind of rigor, experience and analytics that's applied to paid media," Rutman said.

Beginning in 2007, Rutman began a stint as chair of the Ad Council's Television Steering Committee, which meets quarterly to review campaigns and offer strategic direction to increase industry support of Ad Council TV PSAs.

The Ad Council recently launched an extension, which targets young women, of its "Buzzed driving is drunk driving" campaign. The group's long-running “Friends don't let friends drive drunk” campaign largely targeted men.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above