Market Rates Insight Launches Ad-Link Competitive Intelligence Service

Share this content:
Market Rates Insight, a San Rafael, CA, market research firm, launched a Web-based service called Ad-Link yesterday that lets banks track their competitors' product configurations that appear in print ads. Users of the MRI service can view the actual scanned print ads online from financial institutions in more than 200 media markets in the United States.


"With Ad-Link, bank executives can track all of the offerings in a competitor's advertisement," said Rick Barham, president/CEO of MRI. "Gone are the days when bank marketers could only rely on clippings of competitors' ads that are mailed several weeks after they appear in a local paper."


With Ad-Link, users choose to see ads the same day they appear in the newspaper, five days later or 10 to 21 days later. All financial services advertising can be scanned, including brokerages. Products such as free checking accounts, CDs and overdraft installment loans also can be tracked.


Barham noted that users of the Ad-Link service also can track how often a competitor's ad is running and how large of an ad purchase they are making.


Yearly subscriptions cost $5,400 to $8,900, depending on the frequency and number of publications tracked.


Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here