Magazine ad revenue up 2 percent: PIB

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The Publishers Information Bureau has found that total magazine rate card-reported advertising revenue has increased by 2 percent for the month of November as compared to last year.

Revenue closed at $2,409,805,798, according to the PIB, a division of Magazine Publishers of America, New York. Ad pages totaled at 24,570.73, the bureau said. This was a 2.6 percent increase from last November.

The drugs and remedies category was the top magazine ad category for the fifth time in 2006, posting PIB ad revenue and page increases every month this year.

Also contributing to magazine advertising growth in November were food and food products, direct response and retail. Drugs and retail registered double-digit revenue gains.

To date in 2006, the top three magazine ad categories by revenue are drug and remedies, toiletries, cosmetics and automotive.

The expanded review of ad growth for November can be read at www.magazine.org/PIB.

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