M-Commerce Service Targets Korea

Share this content:
FunMail Inc. plans to launch a wireless animation service this fall that will allow international marketers to target Korean-speaking consumers.


The company recently completed tests in which its language processing system effectively scanned Korean text messages, allowing it to add the language to its service. The service currently is available in English and Japanese. FunMail, Pleasanton, CA, estimates there are nearly 28 million wireless users in South Korea.


"[South] Korea is a very important market for FunMail," said Adam Lavine, CEO of the company. "We can leverage much of the work we've already done in Japan to continue our success in [South] Korea."


The service is being refined for South Koreans. This includes incorporating famous characters from the country along with applications involving its holidays, events and slang. The firm is working with content, marketing and technology companies in South Korea.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above