Life paper supplement closes

Share this content:

Time Inc. last week announced the closure of Life magazine as a weekly print supplement for newspapers. The publisher will continue to develop line extensions.

The April 20 issue will be the magazine's last.

The reason for closure stems from the decline in the newspaper business and the outlook for advertising growth in the newspaper supplement category.

According to Time Inc., the response was not strong enough to warrant further investment in Life as a weekly newspaper

supplement.

The magazine was first published as a weekly in 1936. It ceased publication in 1972, and returned as a monthly from 1978 to 2000. It re-launched as a weekly newspaper supplement in October of 2004.

Life carried more than 800 ad pages totaling almost $270 million revenue, according to PIB. The title was carried in 103 newspapers across the country with a total circulation of 13 million.

Life will continue with its plan to launch an online portal to showcase its entire collection of 10 million images. The Web site will be free to viewers and is expected to launch later this year.

With its brand extension, Life will also continue to publish hard and soft cover photography books.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here