Life magazine closes

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Time Inc. announced the closure of Life magazine as a weekly print publication. The publisher, however, will continue to develop Life online and operate the brand's other businesses.

The April 20 issue will be the magazine's last.

The reason for closure stems from the decline in the newspaper business and the outlook for advertising growth in the newspaper supplement category.

According to Time Inc., the response was not strong enough to warrant further investment in Life as a weekly newspaper supplement.

The magazine was first published as a weekly in 1936. It ceased publication in 1972, and returned as a monthly from 1978 to 2000. It re-launched as a weekly newspaper supplement in October of 2004.

Life carried more than 800 ad pages totaling almost $270 million revenue according to PIB. The title was carried in 103 newspapers across the country with a total circulation of 13 million.

Life will continue with its plan to launch an online portal to showcase its entire collection of 10 million images. The Web site will be free to viewers and is expected to launch later this year.

With its brand extension, Life will also continue to publish hard and soft cover photography books.

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