Learning magazine hits newsstands

Share this content:
Learning magazine hits newsstands
Learning magazine hits newsstands

Experian's ClassesUSA will launch Learning Magazine later this month.

Learning, a re-designed version of the company's Online Degrees magazine, provides information on online and campus-based college degree programs. The magazine is aimed at adult and returning students, rather than recent high school graduates.

“ClassesUSA rebranded the magazine because the Online Degree name characterized it as being largely focused on online learning, and with Learning we're sending the message that the magazine is about much more,” said Stephen Semprevivo, president of ClassesUSA.com. “In today's world, people want to think through their options both online and offline, and our target audience is much broader from that perspective.”

The biannual magazine, which sells for $5.95, is being distributed at newsstands and bookstores nationwide with an initial rate base of 30,000. It is not available by subscription yet, though Semprevivo has not ruled out the possibility.

“In terms of distribution, we're focused on making it available to a very broad audience,” Semprevivo said. “We try to find stores in locations with broad audience appeal, and it's coming out in March and September because those are really time periods when people are thinking about making decisions about their educations.”

Advertisers in the magazine are mainly schools and degree programs — particularly ones that are already featured on ClassesUSA.com.

Content in Learning addresses choosing the right program, preparing for class and finding affordable education. ClassesUSA.com provides similar information online. The site boasts more than 2 million monthly visitors.

ClassesUSA.com, part of Experian Interactive, is a free online resource for prospective degree-seekers. The company is headquartered in New York.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above