Las Vegas Furniture Market sets table for trade show with fashionable creative

Share this content:
Las Vegas Furniture Market sets table for trade show with fashionable creative
Las Vegas Furniture Market sets table for trade show with fashionable creative
This week, the new Las Vegas Furniture Market (World Market Center), a rapidly expanding, permanent trade show space in downtown Las Vegas, is host­ing its first of two annual trade shows for 2008. Buyers and ex­hibitors in the home furnishings industry have been targeted with an aggressive series of b-to-b mailings designed to create and reinforce brand awareness while driving mail recipients to register for the trade show. WMC and its ad agency have developed a creative strategy that involves messaging, imagery and tonality that is carried through across all com­munications and in every mailing.

Visuals are repeated, the sense of a campaign is strong, and most importantly the brand personality is both clear and distinct. A theme that draws parallels to the fashion industry drives the creative. Visuals of fashion models and the use of pithy copy associated with the fashion industry are used throughout. Finally, oversized self-mailers help to break through the more than usual, pre-trade show mailbox clutter.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above