Lands' End Holiday Sales Up 12%

Share this content:
Lands' End's holiday season sales rose 12 percent from the same period in 1999, the company reported this week.

Sales in the eight-week period that ended Dec. 22 totaled $394 million, up from sales of $352 million during the year-ago period.

Lands' End U.S. catalog demand increased more than 20 percent but resulted in a 15 percent U.S. net sales gain because of increased back orders and out-of-stock orders. Catalog circulation and prospecting strategies in 2000 not only produced strong sales but also generated more than 1.2 million new buyers.

Sales on the company's Web site,, were almost 50 percent more than Internet sales in the 1999 holiday period.

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above