L-Soft Acquires Swedish E-Mail Marketer

Share this content:
E-mail communications management firm L-Soft has acquired Swedish e-mail marketing company Maila Nordic AB, L-Soft said yesterday.

Financial terms of the deal were not disclosed.

Under terms of the acquisition, L-Soft gets Maila Nordic's e-mail tracking technology, its Maila Tracker software and a development center in Erlangen, Germany. L-Soft said it plans to enhance the Maila Tracker software and integrate it with its Listserv e-mail list management software.

"The system can track the number of opened e-mail messages, along with click-through rates and resulting actions, such as purchases or registrations to online services," said Eric Thomas, L-Soft's founder/CEO.

The company, which is based in Landover, MD, noted that the first software release is scheduled for the end of the year. Tracking services will be available to ListPlex hosting service customers this fall, L-Soft noted.

L-Soft said Listserv manages the delivery of 30 million e-mail messages daily to more than 165,000 e-mail lists.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above