Kodak withdraws from Olympic Games

Share this content:

Kodak has decided to end its corporate sponsorship of the Olympic Games. The Rochester, NY-based company will conclude its sponsorship as the official imaging sponsor of the Olympics following the 2008 Games in Beijing, where it will fully participate as a top sponsor.

According to a statement by Elizabeth Noonan, director, brand management at Kodak, the move reflects Kodak's transformation into a digital imaging and printing firm.

"As we complete the transformation of Kodak, it makes sense for us to take a new direction," Noonan said. "Digital technology changes everything, including the way we market our products and services. Our new business strategy requires us to reassess our marketing tactics as well, and adapt them to changing market conditions and evolving customer behavior," she continued.

Kodak is one of 12 sponsors in the Olympic program, the top-tier partnership level for companies. At next year's games, the company will operate a 20,000-square-foot image center for accredited photojournalists to process, edit and upload their photos of Olympic athletes; operate a polyclinic for diagnostic imaging and treatment of athletes' injuries; and prepare accreditation badges for thousands of Olympic participants.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above