Kit Kat edible postcard a Grand Prix winner at Cannes Ad Festival

Share this content:
Kit Kat edible postcard a Grand Prix winner at Cannes Ad Festival
Kit Kat edible postcard a Grand Prix winner at Cannes Ad Festival
Nestle's Kit Kat took home the Media Grand Prix, the top media award, at the 56th Cannes Lions International Advertising Festival, for its edible direct mail product.

JWT Tokyo developed the “Kit Kat Mail” campaign, which featured a small, mailable three-dimensional box with a Kit Kat bar enclosed. It is sold exclusively at 20,000 post office outlets in Japan. It also marks the first time Japan Post postal service has partnered with a marketer.

Separately, the Cannes Lions Direct Grand Prix, was awarded to Brisbane, Australia-based Cumminsnitro for its “Best Job in the World” campaign for Tourism Queensland. The campaign was deemed best integrated campaign led by direct marketing. The Direct Lion honors also included 11 gold awards, 12 silver, and 26 bronze awards.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above