Internet Technology Shifts Toward Consumer

Share this content:
United Parcel Service chairman/CEO Jim Kelly said Internet technology is shifting power from manufacturers, retailers and distributors to the business and residential consumer. In a speech before the Economic Club of Detroit, Kelly said direct Internet connections to manufacturers and retailers is killing the old push model of retailing and replacing it with the new pull model.


He said information, cash and choice will create a new age of consumerism allowing consumers to pull the products they need out of a company's inventory without having their preferences filtered through the agendas of companies.
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above