International Pavilion Not Dead After All

Share this content:
The International Pavilion will return to the Direct Marketing Association's 86th Annual Conference & Exhibition this fall.

The DMA earlier had said the pavilion would not return after surveying exhibitors at last year's show. The number of exhibitors in the pavilion had declined over the past few years as many migrated to the main floor where they felt they received better exposure.

A second survey of exhibitors completed this month showed renewed interest for the pavilion, though it was unknown how many had committed to exhibit.

The DMA reopened the issue after James Thornton, managing director of Mailing Lists (Asia) Ltd. and International Mailings Ltd., asked the association to survey exhibitors a second time. Thornton said eliminating the pavilion would signal that the DMA is no longer interested in supporting international direct marketing activity.

The show is Oct. 12-15 in Orlando, FL.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above