Interglobal Expands Japanese DRTV Presence with Distribution Deal

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Interglobal International Ltd., a direct response television media management company, yesterday signed a deal with Oaklawn Marketing, a Japanese DRTV marketer, to provide all product procurement and media placement services for the company.

Interglobal is now responsible for managing and placing all of Oaklawn's 30-minute infomercials and 2-minute spots for its list of beauty, automobile, cleaning, clothing, electronic, fitness, furniture and home care products.

Oaklawn Marketing reported that in the month of March it reached its peak sales of over 100,000 units across all of their product categories.


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