Insurance-related direct mail steady in 2009: Mintel

Share this content:

Despite budget cuts and the growing use of social media, insurance companies maintained their use of direct mail throughout last year, according to research from Mintel Comperemedia, a direct marketing intelligence firm.

For full year 2009, life insurance offers increased 9% from 2008, while health insurance offers sent via mail also increased 4%. However, property and casualty direct mail offers declined 5%.

“Insurance companies continue to rely on direct mail to communicate with clients and prospective clients,” said Daniel Hayes, VP of insurance services at Mintel, in a statement. “Direct mail's strength lies in its ability to present ample information and to cement a company's brand message with other media forms.”

In January, Mintel released data showing that credit card direct mail offers increased by 47% during last year's fourth quarter. However, for all of 2009, the total number of credit card mailings was less than 2 billion, a 66% drop from the year before. The total was also far less than the annual amount of 7 billion the category saw from 2004 through 2007.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above