In circulation: But wait, there's more

Share this content:

This week's news analysis felt like it covered everything I've been writing in this column for the last few months.

We talked to a lot of great sources for it — so many, in fact, that most of what they said had to be left out. To show them a little more love for all the time and thought they put into our chats, and because some of their comments were too good to ignore, today's In Circ is sharing some of their unpublished comments.

Samir Husni, chair of the journalism department at the University of Mississippi: “It's a great time for innovation and reinvention because there is so much we can learn. Look at the Asia Pacific region — print is growing, the Middle East — growing, Eastern Europe, Russia — all growing. But we refuse to learn from anyone else, and we are so bloated.”

Melony Rios, director of buying and planning services, Novus Print Media Network: “I don't think advertisers care one way or another [whether newspapers are on an ad-supported model]. They just want a media vehicle that works for them, that is efficient in terms of media costs and gets them into the right hands. However newspapers choose to operate their businesses' bottom line, advertisers want to see results.”

Reed Phillips, managing partner, DeSilva & Phillips: “Print companies need to start looking more like internet companies to be competitive. As a result, they have to refashion the way their employees work to be much more efficient. Some of these print companies appear very bloated in terms of staffing.”

Bob Sacks, president, The Precision Media Group: “The essential nature, the franchise of what publishers have is not changing. What publishers own are words and thoughts, and we shouldn't be so hung up on how we distribute those words because what's important is how we monetize them.”

Mike Hayes, COO, NSA [Newspaper Services of America] Media: “The players in the print news industry continue to misjudge the nature of the value proposition that they provide to the public: targeted content (in the form of high quality journalism) and localized media distribution.”

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above