In circ: Farewell, friends

Share this content:

It's been a little more than a year since DMNews launched its first-ever circulation marketing newsletter. My, how times have changed.

Headlines from our premier issue included NYT presses into Philadelphia, O at Home redesigns for rate base increase and Chicago Tribune expands local footprint. In the following months, we began printing fewer stories about expansion, and more about closings, cutbacks and alternatives to print.

In response to the rapidly changing marketplace, we were, like everyone in the industry, forced to change our focus from print-only circulation strategies to multi-platform audience building strategies. And I think we're all the better for it.

This recession has been painful for the print industry, to be sure, but it's also been a catalyst for change that had, heretofore, been a long time coming. There are so many great new ideas, inventions and theories swirling around the circulation marketing world today, it's a shame to have to let it go.

Sadly, though, today marks the last issue of Circulation Marketing Weekly, at least for the foreseeable future. Just as changes in the industry affected our coverage, they have also affected what we have the time and resources to produce. DMNews will continue to cover circulation marketing online and in print, but the newsletter has been put aside.

We thank you for your support over the past 14 months. It's been an exciting ride for all of us, and we hope you keep coming back to read DMNews online and in print.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above