In circ: Farewell, friends

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It's been a little more than a year since DMNews launched its first-ever circulation marketing newsletter. My, how times have changed.

Headlines from our premier issue included NYT presses into Philadelphia, O at Home redesigns for rate base increase and Chicago Tribune expands local footprint. In the following months, we began printing fewer stories about expansion, and more about closings, cutbacks and alternatives to print.

In response to the rapidly changing marketplace, we were, like everyone in the industry, forced to change our focus from print-only circulation strategies to multi-platform audience building strategies. And I think we're all the better for it.

This recession has been painful for the print industry, to be sure, but it's also been a catalyst for change that had, heretofore, been a long time coming. There are so many great new ideas, inventions and theories swirling around the circulation marketing world today, it's a shame to have to let it go.

Sadly, though, today marks the last issue of Circulation Marketing Weekly, at least for the foreseeable future. Just as changes in the industry affected our coverage, they have also affected what we have the time and resources to produce. DMNews will continue to cover circulation marketing online and in print, but the newsletter has been put aside.

We thank you for your support over the past 14 months. It's been an exciting ride for all of us, and we hope you keep coming back to read DMNews online and in print.


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