HSN, Harrah's to launch sweepstakes-focused campaign

Share this content:

Retailer HSN and casino company Harrah's Entertainment will launch a campaign June 1 to promote HSN's 33rd birthday. Dubbed “Lucky 33 Birthday Celebration,” the effort will include sweepstakes, e-mail, direct mail and package inserts.

Interactive promotions firm ePrize is creating the contests, while Vanguard Entertainment, which works with HSN, is designing the overall campaign.

Deb Nelson, director of strategic marketing alliances at HSN, said the companies have been creating the campaign for a year.

“This is a complete 360-degree marketing campaign that utilizes all of HSN's and Harrah's consumer touchpoints,” said Nelson.

On June 1, the casino company will give HSN gift cards to select Harrah's Total Rewards members through local promotions. Consumers will be able to visit www.TotalRewards.com to enter and play the HSN $185K Birthday Giveaway interactive contest.

Nelson said HSN will use collected data for remarketing to consumers who have opted in to receive additional information and offers.

“We will be reaching out to those who play our $185K Birthday Giveaway game or redeem one of the many HSN gift cards tied to the promotion with e-mails, reminding them to play the game and promoting our birthday celebration,” she said.

Consumers will be able to participate in another online contest, which will debut in July. They can enter to win grand prizes including a trip for two to “HSN Live in Vegas” and a shopping spree at Harrah's Planet Hollywood Resort and Casino on August 14 and 15.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here