HQ to provide information on sustainable building

Share this content:
HQ to provide information on sustainable building
HQ to provide information on sustainable building

McGraw-Hill Construction and BusinessWeek have partnered to publish HQ: Good Design is Good Business magazine, debuting in November.


HQ will be distributed quarterly to C-suite decision makers as well as architects and designers in a controlled circulation model. A launch campaign, which includes direct mail and e-mail promotions, lead-capture on the HQ Web site and print and online advertising, starts this month. The publisher is using internal lists as well as purchased ones and is aiming for a starting rate base of 65-85,000.


“People have been clamoring for this kind of magazine,” Lisa Jaycox, communications specialist for McGraw-Hill Construction, said of the launch. “We did a survey of chief executives and found that people are looking for information on the best way to design a building, to be sustainable and green, and there really isn't anything out there serving that need. “Also, we have had the Good Design is Good Business awards going on for ten years here, which is also a joint effort between [McGraw-Hill's] Architectural Record and BusinessWeek, so this is a brainchild out of that.”


The idea behind HQ is to provide executives with information about sustainable, green and cost-efficient buildings for their companies. The service aspect of the magazine will be enhanced through its site, which will offer social networking and extra information resources, as well as branded industry events.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above