HP, Omnicom to develop digital print supply chain for marketers

Share this content:

HP and Omnicom Group Inc. have formed a strategic relationship to develop a digital print supply chain expected to reduce printing costs and improve the effectiveness of marketing campaigns for Omnicom‘s clients. The two companies plan to pilot the program with several multi-national brands in 2008.

The Web-based program will enable the agency and its clients to better manage documents, track individual projects, reduce printing duplication and waste, and gain visibility into marketing spends. It will be applied across direct mail, packaging, marketing collateral, point of sale materials and traditional advertising, including print ads, billboards and building wraps, using HP's network of print service providers.

Omnicom will also take advantage of HP's variable data capabilities to create personalized and targeted campaigns.

In addition, HP announced that Omnicom agency BBDO has been awarded international management of the Imaging and Printing Group's advertising business, making BBDO the group's advertising agency for all geographic regions outside the US. BBDO replaces Publicis. Goodby, Silverstein & Partners remains the lead creative agency for HP's global brand campaign.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above