How to Maximize What's in Your Envelope

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We all know Big Data—but what about Bad Data? Bad mailing addresses are costing marketers billions (yes, billions) of dollars in wasted funds.

You can't afford that. You also can't afford to alienate customers. If you're going to be a truly customer-centric enterprise, you need to know how your customers prefer to receive your communications.

This is the challenge: Most organizations are departmentally siloed—and if departments don't talk to each other, the customer experience suffers. You need to streamline your mailings, integrate your databases, share information, and save money. The question is, how?

That's why we have Novitex President Tim Healy—formerly VP of retail at USPS—on hand to discuss actionable tactics that'll save you cash and help you retain customers.

Join us on June 24 to learn how to:

Communicate better with your colleagues
• Save up to 30% in mailing, printing, and delivery costs
• Kill silos dead
• Keep your data clean


24% of all mailings have some sort of address problem. That means your message might not even reach the end consumer. Don't let Bad Data ruin a good mailing.



Featured Speaker:

Tim Healy, President, Novitex

Named President of Novitex in December 2013, Healy oversees all sales and client engagement activities across the company. Healy gained more than 30 years of industry experience while serving in various management positions at the U.S. Postal Service. While he was the Vice President of Retail Products and Services at USPS, he formed critical partnerships with retail outlets, such as the Office Depot, which resulted in increased customer satisfaction and revenue.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

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