Hotelier to Start Marketing Service Bureau in Mexico

Share this content:
Hotel chain Grupo Posadas is set to announce today that it will create a loyalty marketing service bureau in Mexico.

Grupo Posadas, the largest hotel chain in Mexico, will combine its Fiesta Rewards frequent-guest program with the Loyalty Solutions Platform from Frequency Marketing Inc., Cincinnati, to provide turnkey loyalty marketing program development and support to Mexican clients in the retail, financial services, telecommunications, business-to-business and hospitality sectors.

The new bureau will offer transaction processing, rewards content and fulfillment, call center services, strategic and analytical support for Mexican clients, the company said.

"We have amassed a great deal of expertise that other organizations have asked us to share," said Javier Barrera, franchise vice president at Grupo Posadas.

Grupo Posadas has had its rewards program, with a membership of more than 900,000 business travelers, since 1987. Partners in the program include Aeromexico, Avantel, AT&T and American Express. Grupo Posadas' hotel brands include Fiesta Americana, Fiesta Inn, Caesar Park and the Explorean.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above