Hearst's CDS Wins Reed Business Information

Share this content:
Reed Business Information, a New York-based unit of Reed Elsevier Group PLC, tapped Hearst Corp.'s Communications Data Services Inc. to handle trade subscription fulfillment.


CDS is converting the 480,000 paid- and controlled-circulation list of 35 Reed Business Information titles to its SERV B2B fulfillment system. Publications include Publishers Weekly, Interior Design, School Library Journal and Variety.


CDS also will help Reed Business Information with its business-to-business subscription services, Internet services, customer service, product fulfillment and mailing services. CDS' Harlan, IA, facility will serve the client.


Gaining Reed Business Information as a client is a milestone for CDS' BTB publishing market business. It comes a year after the launch of CDS' BTB services offering. The company now offers both broad consumer and BTB trade subscription services.


The CDS B2B system is based on its SERV subscription fulfillment service, which offers real-time subscriber updates, unlimited record storage, flexible reporting and client access. CDS' BTB clients can use 425 fields of variable demographic information to aid in file management for both paid and controlled subscriptions in a single-file format.


One of the world's leading fulfillment bureaus, CDS is based in Des Moines, IA.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above