Hearst awards Quad/Graphics printing contract for five publications

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Quad/Graphics will print five of Hearst Magazines' consumer titles, Good Housekeeping; O, The Oprah Magazine; Harper's Bazaar; House Beautiful and Veranda, effective January 2011.

The agreement, announced March 31, expands the current relationship between the two companies. Hearst now uses the Publisher's Studio, a print management platform from QuadSystems, Quad/Graphics' software subsidiary, to manage advertising workflows for its 15 US magazine titles.

The companies said in a statement that Quad/Graphics' co-mail program was also a driver behind the deal.

Representatives from both companies were not immediately available for comment.

Quad/Graphics' January acquisition of Worldcolor is expected to close this summer. The company has also purchased a stake in HGI Company. J. Crew recently extended its catalog printing contract with Quad/Graphics.

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