Headsets.com Develops UK Web Sites

Share this content:
Headsets.com Inc., a business-to-business marketer of telephone headsets for office use, is expected to announce Jan. 28 its acquisition of five United Kingdom-based Internet domains as part of an expansion beyond the United States.

The domains are headsets.co.uk, headset.co.uk, conferencers.co.uk, conferencer.co.uk and headphones.co.uk. All will link to the company's U.S. sites: headsets.com, conferences.com and headphones.com. They eventually will link to partner sites that will be established.

The acquisitions have been in the works for nine months.

"We're in discussion with some partners to roll out our model, via our catalog and through the Web, in the UK and, eventually, other English-speaking countries," said Mike Faith, president/CEO of Headsets.com, San Francisco. "We believe the UK market can add $5 million to $10 million per year in revenue if we fully develop that market over the next four to five years."

The 6-year-old company expects to generate more than $16 million in revenue in 2004. The total in 2003 was $11 million.

The company also seeks a partner to help develop a catalog for the UK.

"Even though I was born and raised in Southampton [in the UK], it's been 13 years since I left the UK," Faith said. "I'm very sensitive to the British culture, and I know we need someone who has experience in current business-to-business marketing and who can use that in conjunction with what we've learned here in the U.S."

The company's next U.S. catalog will have a circulation of 1.5 million, use six covers and mail in February.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above