Harte-Hanks Numbers Down for 2nd Quarter

Share this content:
Harte-Hanks Inc., a direct and database marketing company, reported a 3 percent decrease in operating revenue, to $228.7 million for the second quarter from $235.7 million in second quarter 2000.

In addition, the company's net income fell 2.6 percent in the second quarter to $20.8 million from $21.4 million in the same period last year. The second quarter ended June 30.

Direct marketing operating revenue fell 7.3 percent, and the shoppers, or mail advertising, division saw its revenue rise from $76.3 million to $80.9 million.

Chairman/CEO Larry Franklin said, "The direct marketing revenue decline of 7 percent reflects a midteens decline in both retail and high-tech/telecom and slowing in the financial vertical market. This compares to double-digit growth in the second quarter of 2000 for these vertical markets."

Turning to the shoppers division, Franklin said, "Shoppers had another great quarter, especially given the strong performance in the second quarter of 2000."

Harte-Hanks is based in San Antonio.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above