Harte-Hanks Debuts B2B Data Matters

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NEW ORLEANS -- Direct marketing services firm Harte-Hanks launched an online newsletter for business-to-business data users in Europe.

The quarterly newsletter, B2B Data Matters, is a Harte-Hanks joint venture with British list brokerage RSA Direct and Reed Business Information's Mardev data company. About 8,000 executives will receive the newsletter via e-mail. Its debut was announced at the Direct Marketing Association's fall conference last week.

"The three lists are sourced from the customers and prospects of the three firms," Harte-Hanks spokesman Chet Dalzell said.

The goal is to educate supervisors, managers and users of BTB data on how best to use enterprise and professional individual information in companies.

B2B Data Matters will feature issues such as strategic and tactical data collection, quality, management, access, integration, analysis, security, measurement and best practices.

The first issue contains stories involving global data quality, the role of Internet service providers as they combat spam and data-driven strategies for BTB customer loyalty. There also is an item on Britain's new Corporate Telephone Preference Service.

The newsletter is available on www.b2bdatamatters.com. Opt-in subscriptions are possible on the site.

"There is no advertising in the newsletter at this point," Dalzell said. "I can't say about the future. It's an editorial communication. The intention is to share thought leadership about BTB data topics."

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