Harte-Hanks Debuts B2B Data Matters

Share this content:
NEW ORLEANS -- Direct marketing services firm Harte-Hanks launched an online newsletter for business-to-business data users in Europe.

The quarterly newsletter, B2B Data Matters, is a Harte-Hanks joint venture with British list brokerage RSA Direct and Reed Business Information's Mardev data company. About 8,000 executives will receive the newsletter via e-mail. Its debut was announced at the Direct Marketing Association's fall conference last week.

"The three lists are sourced from the customers and prospects of the three firms," Harte-Hanks spokesman Chet Dalzell said.

The goal is to educate supervisors, managers and users of BTB data on how best to use enterprise and professional individual information in companies.

B2B Data Matters will feature issues such as strategic and tactical data collection, quality, management, access, integration, analysis, security, measurement and best practices.

The first issue contains stories involving global data quality, the role of Internet service providers as they combat spam and data-driven strategies for BTB customer loyalty. There also is an item on Britain's new Corporate Telephone Preference Service.

The newsletter is available on www.b2bdatamatters.com. Opt-in subscriptions are possible on the site.

"There is no advertising in the newsletter at this point," Dalzell said. "I can't say about the future. It's an editorial communication. The intention is to share thought leadership about BTB data topics."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above