Hard Rock riffs on CRM strategy

Share this content:

Hospitality chain Hard Rock International has expanded its partnership with Market Metrix LLC, in an effort to boost satisfaction and loyalty among meeting and event clients.

Hard Rock first tapped Market Metrix a year ago. Since then, year-over-year individual customer loyalty has increased 27%. The expanded partnership will extend Hard Rock's CRM efforts, including feedback tracking, to groups and special events.

“Based on our early success with Market Metrix, Hard Rock has embraced the company as our performance feedback partner,” said Andrea Melotti, senior director of Hotel Operations for Hard Rock, in a statement. “Creating a system to understand and respond to group customers quickly and individually is the next logical step in developing and managing a dialogue with all Hard Rock customers.”

Customer Metrix for Events has been launched at the Hard Rock Hotel Chicago, and other sites are expected to follow.

Hard Rock International has nine hotel/casino properties worldwide, including flagship sites in Tampa and Hollywood, FL. New hotels and casinos are slated to open in Macau and Penang in 2009; Palm Springs, Atlanta and Panama in 2010; and Dubai in 2011. The company also manages 125 Hard Rock Cafés. Representatives from Hard Rock International declined to comment.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above