Handwritten Mail Piece Proves Sure Bet for Casino

Share this content:
Grand Casino filled a 740-seat all-day party for NASCAR's Winston Cup race after mailing a handwritten promotional piece to 3,500 of its most frequent patrons.

Crowds of other mail recipients had to be turned away that day, according to the Hinckley, MN-based casino, which apparently has been hitting the jackpot with handwritten pieces for the past year.

The casino has used handwritten letters to consistently fill free-admission, invitation-only, themed, bimonthly parties that include gambling, dinner, giveaways and entertainment. Pen & Ink, Golden Valley, MN, a company that employs 45 people to handwrite call-to-action mail pieces, has printed the letters.

Opening the recent mailer set off an audio chip that made the revving sounds of a race car. A brochure detailing the casino's 154 hotel rooms and other services such as an 18-hole golf course was included. The cost of the mailer was unavailable.

"Return-on-investment figures are still in development and probably will never be made public, but you could guess that it would be an extremely positive number because these are our best players," said Cindy Keding, manager of database and promotions at Grand Casino.

In October, the casino plans to mail handwritten letters to promote a Las Vegas-themed event.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above