Haggin acquires Coupons Inc.

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In a move intended to augment its direct mail offerings and give it a presence on the East Coast, multichannel direct marketing agency Haggin Marketing Inc. has acquired Coupons Inc., which is doing business as Getmembers.com.

Founded in 1994, Getmembers is a direct mail agency specializing in targeted mailings that is headquartered in Atlanta. Its offerings include an on-demand direct mail solution and its clients include owners of franchise business locations in the health and fitness industry.

Getmembers.com on-demand solution for geographic-specific direct mail currently focuses on customer acquisition. However, since the solution is built on an automated, scalable Internet platform, Haggin Marketing is hoping to develop and expand it with new services for driving sales, traffic and business, said Jeff Haggin, CEO and founder of Haggin Marketing. The company is also looking at other applications for the system, such as customer service.

In addition, Haggin Marketing, San Francisco, whose clients include eBay, Amazon.com and Adidas, will try to expand Getmembers.com into new markets.

That the system is "scalable and automated are key factors here," Haggin said, adding that his company wants to "make [Getmembers.com] more actionable in its proposition to the marketplace."

The company will continue to operate under the Getmembers brand and will remain in Atlanta, with founder Steve Freedman continuing in his leadership role.

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