Hachette Filipacchi gives its women's mags a makeover

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Hachette Filipacchi Media, the world's largest magazine publisher, announced today it is reorganizing the management structure of its chief women's magazines.

The company said it would be creating “brand groups” centered around the women's titles, each led by chief brand officers, which are newly created positions. The chief brand officers will have responsibility for their respective business units, including developing new revenue streams, setting brand direction across platforms, and integrating print and digital advertising sales, said CEO Alain Lemarchand in a statement.

Lemarchand named Carol Smith SVP, Chief Brand Officer for Elle Group; Deborah Burns SVP will serve in the same capacity for the Luxury Design Group which includes Elle Decor and Metropolitan Home; and Carlos Lamadrid will head the Woman's Day Group. They will report to Lemarchand and will serve on the company's Executive Committee.

Each brand group will be comprised of three primary areas reporting to the Chief Brand Officer: content development led by the VP of brand content, advertising sales across all platforms overseen by the VP, brand publisher and new business extensions under the VP for brand development.

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