Hachette Filipacchi gives its women's mags a makeover

Share this content:

Hachette Filipacchi Media, the world's largest magazine publisher, announced today it is reorganizing the management structure of its chief women's magazines.

The company said it would be creating “brand groups” centered around the women's titles, each led by chief brand officers, which are newly created positions. The chief brand officers will have responsibility for their respective business units, including developing new revenue streams, setting brand direction across platforms, and integrating print and digital advertising sales, said CEO Alain Lemarchand in a statement.

Lemarchand named Carol Smith SVP, Chief Brand Officer for Elle Group; Deborah Burns SVP will serve in the same capacity for the Luxury Design Group which includes Elle Decor and Metropolitan Home; and Carlos Lamadrid will head the Woman's Day Group. They will report to Lemarchand and will serve on the company's Executive Committee.

Each brand group will be comprised of three primary areas reporting to the Chief Brand Officer: content development led by the VP of brand content, advertising sales across all platforms overseen by the VP, brand publisher and new business extensions under the VP for brand development.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above