Grass-Roots Postal System Remedies

Share this content:
The U.S. Postal Service, our direct mail industry partner, offers a great prescription to ward off some of the ill effects of today's unhealthy economy.


Like Grandma's old elixir that often sits in the medicine cabinet until it is too late to take as a preventive aid but hopefully will work as a cure to our ailment, the USPS has more than 250 local remedies that serve the needs of mailers and mail service providers alike. This industry elixir is labeled the Postal Customer Council.


The PCC is a grass-roots program of cooperation involving business mailers, mail service providers and the USPS. The Postal Customer Council program is designed to foster and improve communication between the USPS and its customers, i.e. exchange ideas, share successes and get the best information from local experts.


The PCC provides forums for mailers to discuss and resolve mailing issues with local postmasters and find mailing solutions from industry service providers. These objectives are accomplished through outreach efforts that includes newsletters, e-mails, luncheon meetings, expos and special outings.


Today's economic conditions demand that mailers, the USPS, service providers use the elixir of better appreciation of needs and joint resolves to improve our bottom lines. Recognizing that fact, the national PCC held its first PCC Leadership Conference at this month's National Postal Forum. Speaking of recognition, the importance of tighter alliances with mailers through the PCC network was evidenced with the attendance of a number of USPS senior executives, including deputy postmaster general John Nolan and chief operating officer Pat Donahoe.


The USPS thinks much of its future growth rests in active local Postal Customer Councils administering to the needs of all mailers, new and old, small and large. Having become involved with a local PCC, I, too, subscribe to this belief. Check it out for yourself. Call your local postmaster or account manager or go on the Web site, www.usps.com/nationalpcc.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here