Good engages readers with hometown tourism contest

Share this content:

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.

 

The contest, outlined on the back page of the bi-monthly's July/August issue, asks readers to create tourism videos for their hometowns. All entries will be posted on the Good Web site, and the winner receives the added perk of two free JetBlue tickets to any domestic location.

 

Good has always been about making sure that its marketing is as creative as its content and editorial,” said Liza Vadnai, director of marketing for Good. “We're reaching an engaged, targeted group of young thought leaders, so it's less about traditional marketing methods like direct mail and more about giving opportunities for engagement and being a platform for creativity. This audience wants to participate and we try to give them as many opportunities to do so as possible.”

 

Good readers have a median age of 31, average household income of $100,000 and are 63% female, according to the magazine's online media kit. It has a guaranteed rate base of 40,500.

 

The contest is expected to promote the Good brand in new cities and neighborhoods, as part of larger company push to improve the magazine's impact at a local level. Good executives have been building local footholds through partnerships, work with community non-profits and an events series, and PR for the contest is being directed at neighborhood blogs.

 

The tourism video contest is Good's latest push for user-generated content: the back page of every issue outlines a creative user project. Moving forward, Good will offer more frequent creative opportunities online, to get users more engaged in the site.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above