Globe spin-off targets sports fans

Share this content:

The Boston Globe has launched a new niche publication, OT -- which stands for “Our Town/Our Teams” -- for local sports fans.

The weekly tabloid, published every Thursday, hit the streets this week with an initial press run of 20,000 copies. Individual copies of OT will be sold on newsstands throughout the area — from southern New Hampshire to southern Rhode Island. In all, 420 locations, including Stop and Shop grocery stores and standalone racks at Massachusetts Bay Transportation Authority and Amtrak terminus North Station, will stock the tabloid for 50 cents per copy., the Globe's Web site, will promote OT in its sports section with a blog called “OT online.” A number of's sportswriters and bloggers will be featured in the magazine.

In the past two years, the Globe has launched a number of standalone niche publications, including the young women's monthly Lola, fashion monthly FB and the bi-monthly Design New England. The Globe's parent, the New York Times Co., has also seen success with inserted magazines: T: Men's Fashion, T: Women's Fashion and T: The New York Times Magazine have all seen ad page increases this year

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above