Georgia-Pacific selects BBDO Atlanta for marketing communications

Share this content:

Georgia-Pacific Gypsum LLC has named BBDO Atlanta to handle residential marketing communications for the division. 

With the new partnership, BBDO will be responsible for developing business-to-consumer communications for the Atlanta-based manufacturers of building products, tissue, packaging, paper, cellulose and related chemicals.

BBDO was chosen following a competitive review process, in which Georgia-Pacific reviewed pitches from several undisclosed agencies.

This win comes after others for BBDO Atlanta this year, including outdoor retailer REI.

In the past Georgia Pacific has worked with La Agencia de Orci as its Hispanic agency of record and IQ Interactive for creative work.

Last November, the paper manufacturer gained a new president/CEO, Jim Hannan. Hannan was promoted from the position president and COO. Former CEO Joe Moeller, who remains on Georgia-Pacific's board, stepped down to return to Koch Industries, a Georgia-Pacific property, as vice chairman and a member of its board of directors.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above