GE Capital UK Selects Acxiom's AbiliTec

Share this content:
GE Capital Global Consumer Finance UK has chosen Acxiom Corp.'s AbiliTec software to integrate its customer data, Acxiom said yesterday.

AbiliTec will allow GE Capital to have a single, real-time customer view of more than 12 million credit card users, according to Acxiom, a database marketing company based in Little Rock, AR.

GE Capital Global Consumer Finance, London, is a leading worldwide supplier of consumer credit and insurance services. It is one of the largest store-card operators in the United Kingdom, with clients such as Debenhams and House of Fraser. It also offers selected personal finance products and credit cards.

According to Acxiom, AbiliTec will allow GE Capital to link the different dimensions of customer relationships, such as loyalty cards, store cards and retail loans, and to create a single profile of customers and households independently for each retailer to support its customer relationship management program.

Stewart MacPhail, marketing director at GE Capital Global Consumer Finance, said, "It's essential to us and our retailers that we have an accurate and up-to-date view of all of our customer relationships. With the AbiliTec system, we now have access to the technology for doing this, and we have a very clear view of the financial value it will deliver back to the business. What's more, it enables us to offer additional financial products and services for the benefit of our retailers and customers."

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above