Frequency cut for Men's Vogue, Portfolio

Share this content:

Condé Nast is cutting the frequency of Men's Vogue to twice a year, and also will reduce Portfolio from monthly to 10 times a year.

The publisher joins a round of belt-tightening that has affected frequencies from Elle Accessories to the Christian Science Monitor. Men's Vogue was previously published 10 times a year, with a total paid and verified circulation of 368,898 in the first half of 2008.

At the beginning of October, the magazine announced plans to increase the rate base to 400,000 and add a new editorial section in November.

Men's Vogue will be absorbed into Vogue and published in the spring and fall, it was announced today by Charles Townsend, president and CEO of Condé Nast Publications,” reads a Condé Nast statement. Jay Fielden will stay on as editor-in-chief of Men's Vogue.

Portfolio, which launched in April 2007, will combine its December and January issues and July and August issues to reduce its frequency. The move could lead to as much as 20% of the magazine's staff to be laid off, according to Reuters. The business lifestyle magazine had a total paid and verified circulation of 415,292 as of June 30, 2008 — 13.3% above its rate base.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above