Frequency cut for Men's Vogue, Portfolio

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Condé Nast is cutting the frequency of Men's Vogue to twice a year, and also will reduce Portfolio from monthly to 10 times a year.

The publisher joins a round of belt-tightening that has affected frequencies from Elle Accessories to the Christian Science Monitor. Men's Vogue was previously published 10 times a year, with a total paid and verified circulation of 368,898 in the first half of 2008.

At the beginning of October, the magazine announced plans to increase the rate base to 400,000 and add a new editorial section in November.

Men's Vogue will be absorbed into Vogue and published in the spring and fall, it was announced today by Charles Townsend, president and CEO of Condé Nast Publications,” reads a Condé Nast statement. Jay Fielden will stay on as editor-in-chief of Men's Vogue.

Portfolio, which launched in April 2007, will combine its December and January issues and July and August issues to reduce its frequency. The move could lead to as much as 20% of the magazine's staff to be laid off, according to Reuters. The business lifestyle magazine had a total paid and verified circulation of 415,292 as of June 30, 2008 — 13.3% above its rate base.


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