France Debuts Stickers to Reduce Mail Pollution

Share this content:
France began a campaign last week to distribute stickers to households warning against the pollution of marketing letters and brochures. Environment Minister Serge Lepeltier unveiled the "Stop pub" stickers, the French word for advertisements. According to Agence France-Press, the stickers say: "The abuse of brochures is dangerous for my planet. Please spare my mailbox. No to unaddressed leaflets or brochures, yes to communal newsletters."

The stickers will be distributed to communities and are available at energy and environment offices. Lepeltier said letter carriers and the direct marketing industry must abide by the stickers' instructions. The CFDT, a union covering mail workers, said the measure will endanger 50,000 jobs.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above