Food Network Magazine gets the go-ahead

Share this content:
Food Network Magazine gets the go-ahead
Food Network Magazine gets the go-ahead

Hearst Corp. has decided to move forward with its plans to publish Food Network Magazine.

One test edition of the food title rolled out in mid-October with a distribution of 325,000, and another test is planned for January, to be followed by the first official issue in June/July 2009. Food Network Magazine, targeted at food lovers and Food Network viewers 25-54 years old, is scheduled for every-other-month publishing in 2009, though the plan is to eventually bump its frequency up to monthly. A rate base increase is also tentatively planned for mid-2009.

“We have had a great initial response to the first test issue, and feel confident that this magazine will resonate with consumers,” said Alec Casey, VP and group consumer marketing director for Hearst. “As a result, we greenlighted six issues (including the second test) for 2009. At Hearst, we are always looking at how we can introduce new products that fill a need in the marketplace, and we think Food Network Magazine fits that bill.”

The magazine is being promoted on Food Network and, as well as select Hearst newsletters and magazines and to the Hearst online and subscriber database. Casey predicts that internet sales will be the magazine's largest source of new subscriptions.

Newsstand will also play a role in Food Network Magazine sales. Traditional newsstand outlets, club stores such as Costco and specialty grocery stores like Whole Foods all carry the title. Food Network Magazine also has a Web presence on   

Loading links....

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here