Firstlogic-Lorton Deal Draws 109 Customers

Share this content:
Firstlogic, a commercial mail and data quality software provider, said yesterday that 109 customers signed up for a service in its Postalsoft Desktop Mailer and Business Edition products launched in mid-October that allowed customers to seamlessly use Lorton Data, a full-service provider for advanced NCOALink, Locatable Address Conversion System and Delivery Point Validation processing.

The Desktop Mailer and Business Edition products are part of the Firstlogic Postalsoft suite of mail automation software, which gives mailers solutions to correct, standardize and enhance mailing lists, match and consolidate duplicate information, and prepare and sort database records to U.S. Postal Service standards -- ensuring fast delivery and maximum postage savings.

Through a new Web-based wizard in the Firstlogic software, customers can obtain 18 or 48 months of NCOALink processing automatically from Lorton Data, plus LACSLink 911 address conversion matching tool and DPV, verifying accuracy of deliverable addresses.

Using extended move-update capabilities ensures that mailers get higher address accuracy rates, meaning a better postal discount and a higher probability of mail reaching the intended destination, Firstlogic said.

"By leveraging 48 months of NCOALink data through this automated service, mailers can realize the benefits of creating ready-to-go addresses for just-in-time mailings," said Chris Lien, Firstlogic commercial mail market director. "NCOALink helps reduce undeliverable-as-addressed mail, improves response rates and reduces waste ... With Lorton Data's NCOALink services integrated into Desktop Mailer and Business Edition, more Firstlogic customers have access to one of the newest Full Service Providers and the benefit of competitive rates."

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above