Finnish Streaming-Video Firm Establishes Beachhead in US

Share this content:
After four weeks in the United States, Helsinki-based oplayo Inc. has signed up its first customer and established three strategic alliances.


The streaming media services provider, which opened an office in Vienna, VA, earlier this month, said yesterday that AutoTrader.com will begin a campaign later this summer incorporating oplayo's technology into banner ads and e-mail.


The three strategic partnerships are with Biznews24, which produces Web-based rich media content for large companies; Exile on Seventh, a San Francisco-based online ad agency and media buyer; and Vingage Corp., which produces a platform that allows video to be streamed over the Internet in all formats through a single video file.


Oplayo develops plug-in-free, Java-based streaming video technologies that can be played with any Web browser, eliminating the need for media player software. Its video technology can be used in banner ads, e-mail messages and on e-commerce Web sites.


The AutoTrader.com campaign, developed in conjunction with Exile on Seventh, is intended as a branding vehicle. It also is expected to drive traffic and leads to AutoTrader.com.


"Oplayo enables us to advertise with eye-grabbing media that is fun, entertaining and is as effective in communicating the benefits of the AutoTrader.com brand as our TV commercials," said Clark Wood, vice president of marketing at the online automotive marketplace. He expects the campaign to help the company reach a larger audience.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here