Feeding America taps Merkle for response management

Share this content:

Hunger relief nonprofit Feeding America has chosen Merkle's Response Management Group to handle replies to its direct mail campaigns. The agency will be responsible for capturing data, acknowledgment fulfillment and call center services.

Feeding America was already a Merkle client before the hire.

“Merkle has been Feeding America's agency for seven years, and during that time we've helped them increase revenue from direct mail,” said Steve Gregg, senior director of business development at Merkle. “We're making better use of scanning and imaging technology and providing a move consistent turnaround of contributions, and acknowledging donors more quickly.”

Feeding America receives half a million responses annually. These donations will be processed in the Response Management Group's Hagerstown, MD facility.

A Feeding America representative could not be immediately reached for comment.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above