FEDMA Works to Combat Teleservices Restrictions in Europe

Share this content:
The Federation of European Direct and Interactive Marketing will work to prevent teleservices restrictions from being adopted in Europe, the group's director general Alastair Tempest said yesterday.

Tempest made the statement at a meeting of FEDMA's Council for Contact Centres/Teleservices. Issues discussed included the introduction of the federal no-call registry in the United States.

Charles Prescott, the Direct Marketing Association's vice president of international business development and government affairs, attended the meeting, and said that the call center business in the United States "is in deep crisis" because of the no-call rule.

In addition, the council heard that there has been an increase in the number of households registering for the U.K. Telephone Preference Service over the past couple of months.

"There is a clear and serious threat that the U.S. example will encourage similar regulations in Europe," Tempest said. "It is FEDMA's primary task to protect the European interactive and direct marketing sector. We have agreed to review our 1997 teleservices guidelines, study how to deal with problems with predictive dialers, and, most importantly, provide a platform for all the players -- the contact/call centers, the users and the telecos -- to debate and find proactive solutions to prevent restrictions being adopted in Europe."

The Council plans to meet again in early 2004.


Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above