FedEx Ads Tout Kinko's

Share this content:
FedEx Corp., Memphis, TN, began a television and print advertising campaign July 5 focusing on FedEx Kinko's business services. It highlights FedEx Kinko's shipping prices, which the company claimed are up to 35 percent less than what The UPS Store charges.


The campaign, created by BBDO New York, includes nine television spots.


Unveiled is FedEx Kinko's new tagline, "Our Office Is Your Office." The effort targets small-business and mobile-professional customers who increasingly use FedEx Kinko's as their "office on the road."


Radio and online elements start this week. Online includes banner ads and rich media.


The campaign also includes direct mail, sent in late May. Millions of pieces went to prospects and existing customers. They promoted FedEx Kinko's Office and Print Centers and explained that FedEx Express and FedEx Ground packages can be shipped from Kinko's locations.


Recipients were offered 10 percent off a FedEx Kinko's products and services purchase, excluding shipping, when they spend $35 or more and also ship a package. The offer expires Aug. 31. The mail piece also gave the address of the recipient's nearest FedEx Kinko's.


Consistent throughout the DM and ad campaign is FedEx Kinko's positioning line, "Make It. Print It. Pack It. Ship it."


"The DM actually launched this positioning line, and we tagged off on it in the advertising," said Steve Pacheco, director of advertising for FedEx. "This positioning line hopefully shows, in a full-scale way, all the different things that you can do inside one of these new stores."


Since acquiring FedEx Kinko's in February, the company has been rebranding the more than 1,100 centers in the United States. FedEx Kinko's offers the full range of FedEx day-definite ground and time-definite global express shipping services at all U.S. locations. FedEx Kinko's also provides access to FedEx Consolidated Returns Service, which lets e-tailers and catalog companies handle returns at all U.S. centers.


close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here