Fed Report: Benefits of Credit, Insurance Mail Outweigh Risks

Share this content:
Credit card and insurance rates would be higher if credit card companies and banks were restricted from sending unsolicited mail to potential customers, according to a report by the Federal Reserve published and sent to Congress this month.


The "Report to Congress on Further Restrictions on Unsolicited Written Offers of Credit and Insurance" was submitted to Congress after it directed the Federal Reserve board to conduct a study of prescreened solicitations -- or mail solicitations that banks screen to be sent only to people most likely to become their customers.


The board also was directed to summarize the report and send it to Congress under the Fair and Accurate Credit Transactions Act of 2003. The FACT Act amends the Fair Credit Reporting Act, a federal law that regulates who is permitted to access consumer report information and how it can be used.


Congress directed the board to address these issues:


· The availability to consumers of opt-out mechanisms.


· The extent to which consumers use existing opt-out mechanisms.


· The benefits to consumers of receiving written offers.


· The harm or costs to consumers of receiving written offers.


· The potential effect if further restrictions were imposed on creditors and insurers in making written offers.


The report found significant benefit to consumers of receiving prescreened written offers of credit or insurance.


"Written offers of credit and insurance sent directly to consumers, often resulting from prescreened solicitation lists using credit records ... have the potential to increase competition in the market for [credit cards]," the report stated. "Because prescreened solicitations are widely used and must be 'firm' offers of credit, consumers gain better awareness of available credit products and rates."


The report warned that such solicitations for credit and insurance also carry the inconvenience of receiving unwanted mail, the possibility of identify theft, the possible loss of privacy and the potential for added debt burden.


But though "these are important considerations, it does not appear that restricting written offers of credit or insurance would mitigate these problems," the report said. Doing so might even exacerbate them, it said.


"For example, restricting the ability of creditors and insurers to send prescreened solicitations to qualified applicants could result in the receipt of more unsolicited and unwanted mail by consumers as companies are forced to use less-efficient mechanisms to acquire customers," the report said.


The report found that 65 percent of Americans think the government should not prohibit mail solicitations. But 80 percent of respondents said they support a law that lets consumers opt out of mail solicitations from financial institutions.


The report said that 6 percent of consumers with credit records have opted out of receiving prescreened written offers of credit or insurance. Also, the number of individuals who have opted out suggests that it is not especially difficult to do so if individuals are aware of this option.


About one-fifth of consumers know of their right under federal law not to receive prescreened solicitations, the report said, but "if awareness of this right were more widespread, it is likely that more consumers would opt out."


It also found that consumers with more credit accounts are more likely to opt out than those with fewer accounts. This may indicate that such individuals are not looking for additional credit, or are more familiar with the opt-out process, or both.


To undertake the study, the board obtained a random sample of individual credit records (without personal or creditor information), conducted a survey of consumers and requested public comment from creditors and other interested parties.


Melissa Campanelli covers postal issues for DM News.com. To keep up with the latest postal news subscribe to our free e-mail newsletter DM News Daily by visiting http://www.dmnews.com/cgi-bin/newslettersub.cgi


Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here