ExpoTV, Charter Media bring user-generated video to TV

Share this content:

Web site ExpoTV, which is home to over 100,000 video consumer product reviews, and cable TV operator Charter Communications have teamed up for a promotion designed to bring user-generated video to on-demand TV.

Starting July 26, residents in the St. Louis area are being asked to submit video reviews showcasing their favorite products that help them beat the summer heat. Charter Communications digital customers will be able to access the videos 24 hours a day through the company's on-demand service. All approved video reviews will be available in a new Beat the Heat category as well as on www.expotv.com.

"The Beat the Heat contest allows our customers to interact with television in a unique way," said Mike Szczechura, VP, ad sales and operations, Charter Media, St. Louis, in a statement. "Programs like Beat the Heat continue to demonstrate how our cable platform is a superior venue for consumers to get what they want, when they want it. By adding user-created videos, we are continuing to define cable as a safe, fun, interactive place for consumers to engage," he continued.

"Great content like our members' authentic product reviews should live everywhere people are watching video. We don't believe that user-generated video should only be confined to the Internet," said Daphne Kwon, CEO, ExpoTV, New York, in the same statement.

The Beat the Heat contest runs through September 3. Published reviews will be considered for a chance to win a new Panasonic PV-G320 wide-screen camcorder and Power Director 5 video editing software.

close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above