Elle goes Home Shopping

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Elle magazine has partnered with the Home Shopping Network for a week-long fashion series that will run Aug. 18 to Aug. 24.

"HSN Fall Fashion Week Presented by Elle" will feature Elle senior fashion market editor Joann Pailey and Elle senior writer Maggie Bullock offering up their predictions for fall fashion trends. HSN designers, including Tina Knowles and David Rodriguez, will then present clothes and accessories following those trends.

The program will air nightly at 10 pm on the Home Shopping Network. Representatives from Elle and HSN could not be reached as of press time.

Elle executives hope that the partnership will provide a broad new platform for the Elle editorial voice and brand name. The HSN network reaches 89 million households and has an online presence at hsn.com.

Both HSN and Elle will advertise for the series heavily with on-air promotions, package inserts and e-mail blasts. Print advertising will go out in HSN's programming guide and in this month's issue of Elle. HSN customers will also be offered a year subscription to Elle.

Elle is published by Hachette Filipacchi Media US. The women's glossy touts itself as "the largest fashion magazine in the world," with 39 editions on five continents.


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