eCandy Sweetens Up Tax Filing Deadline

Share this content:
eCandy will try to lift the spirits of hundreds of procrastinators in New York and Los Angeles on April 17 -- the last day you can mail your tax returns.


This site, which sells candy ranging from sweets found in supermarkets to hard-to-find European chocolates, will dispatch teams to post offices in those two cities. The teams will distribute chocolate coins to all of those waiting on line.


"People on tax day are not too happy about what's going on," said Rani Aliahmad, co-founder of eCandy.com, Los Angeles. "We thought [handing out the coins] would be a great idea for getting the word out about the site. It will also be a good experience for those people who are bored out of their minds. We want to brighten people's days."


This is just one of the ways the site is looking to promote its redesign, which launched last month with the goal of having an "unpretentious" looks and feel, said Aliahmad.


"It's more of the old-fashioned candy store experience. We used old-fashioned photographs to [show the products]," he said. "Some of the items we put up are very hard to find. [People say] these are 'items I haven't had since I was kid.'"


The site plans this month to send out more than 100 press releases made entirely of chocolate to promote the site. eCandy made similar efforts in the past when it sent out chocolate scoops full of jellybeans with a note saying "get the scoop on eCandy."


Late last month, the site announced a strategic partnership with Nestle USA making eCandy the only Web site in the confectionery category actively promoted by the candy giant. The site will be supported by Nestle marketing, advertising and customer service.


The site has also formed strategic partnerships with MrsBeasleys.com and CalyxandCorolla.com. Under both agreements the sites offer links on each other's sites. More partnerships will be announced shortly, according to Aliahmad. eCandy also advertises on America Online.
Loading links....
close

Next Article in Direct Mail

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here